7 Reasons to Use Video in Your Marketing
People are inherently lazy. That’s what a scrooge would say when describing the target consumer of all businesses out there. Thanks to widely available internet and mobile devices, most people, when confronted with a choice of either reading about a product or watching
How to Get Customers to Review Your Business Online
Part 2 of the Entrepreneur’s Guide to Good Communication Let’s start by stating the obvious: getting customers to review your services or products online is challenging (to put it mildly). People are fast to leave bad reviews, venting their frustrations and
How to Talk to Customers So They Don’t Run Away
Part 1 of the Entrepreneur’s Guide to Good Communication How you talk to your customers is a big deal. Good communication is more effective at growing your brand than any paid advertising you can think of. Think pleasant customer service, thoughtful
How SaaS Can Help Your Business Grow: 4 Key Benefits
Are you thinking of integrating some form of SaaS (Software as a Service) in your workflow? We’ve identified 4 key benefits of using SaaS for business. These are the most obvious ways in which on-demand software can help you work
From Pretty to Profitable: 4 Must-Have Ecommerce Tools
If there’s one thing that most online shop owners agree on, it’s that the right tools can get your ecommerce business off the ground sooner than you can say… expedited shipping. In order for your store to be profitable and
Easy Email Marketing for Small Businesses
Let’s start with why. Why do you need email marketing? Because it’s by far the most cost-effective form of online marketing. Setting up an email campaign is easy (especially if you decide to use one of the many email marketing
How NOT to Integrate Social Media on Your Business or Ecommerce Website
One of the first things business owners should do after planning their social media marketing is to integrate social media on their website. This stands true no matter if you’re running an online store, a service-based business, if you’re a
6 Ways Small Businesses Can Use Social Media for Marketing
Let’s face it: if you’re running any kind of business today you need to use social media for marketing. People expect to find you in their morning feed, chat with you, get information and solutions from you. If you’re not
From Idea to Business in 7 Simple Steps
So, you have an idea for a business. Now what? Before you jump all-in and quit your day job, make sure you know what awaits you on the road to business success. Because, let me tell you, going from idea