How to drive organic traffic to any small business website
7 free ways to get people to visit your website So, you’ve built a website for your business. Now what? Or maybe you’re thinking of building one, but want to know how to get people to visit it when it’s done? What
The Beginner’s Guide to Making a Website
Are you planning on making a website? It’s a good time to move your business online. Your competitors are probably already making a home for themselves on the internet, schmoozing buyers, dazzling casual browsers, gaining followers, and more importantly, making
Consumer behavior is changing in 2020. Can your business keep up?
People are buying more things online. It’s official. HubSpot research into how the COVID-19 pandemic has affected consumer behavior in the second quarter of 2020 reveals a 20% increase in global site traffic since March. That changes things for brick-and-mortar
7 Reasons to Use Video in Your Marketing
People are inherently lazy. That’s what a scrooge would say when describing the target consumer of all businesses out there. Thanks to widely available internet and mobile devices, most people, when confronted with a choice of either reading about a product or watching
Ready to Sell Online? Choose Your Ecommerce Platform!
I think we can all agree that there’s never been a better time to sell your products online. Shopify and BigCommerce have made it very easy to open a shop, customize it to fit your vision, put your products out
From Pretty to Profitable: 4 Must-Have Ecommerce Tools
If there’s one thing that most online shop owners agree on, it’s that the right tools can get your ecommerce business off the ground sooner than you can say… expedited shipping. In order for your store to be profitable and
Easy Email Marketing for Small Businesses
Let’s start with why. Why do you need email marketing? Because it’s by far the most cost-effective form of online marketing. Setting up an email campaign is easy (especially if you decide to use one of the many email marketing
What Is UX and Why Does Your Website Need It?
UX is the (somewhat) new kid on the design and development block. If you’re developing a website, app or any type of software, chances are you’ve already heard of it from your design or dev team. In case you haven’t,
How NOT to Integrate Social Media on Your Business or Ecommerce Website
One of the first things business owners should do after planning their social media marketing is to integrate social media on their website. This stands true no matter if you’re running an online store, a service-based business, if you’re a
How to Create a Landing Page That Converts
A well-built landing page will help you boost your conversion rate. But landing pages are not miracle workers. If you don’t have a good website to back it up, no number of perfect landing pages will lift you out of