How SaaS Can Help Your Business Grow: 4 Key Benefits
Are you thinking of integrating some form of SaaS (Software as a Service) in your workflow? We’ve identified 4 key benefits of using SaaS for business. These are the most obvious ways in which on-demand software can help you work smarter, faster and more efficiently.
If you’re like most managers or business owners these days, you’re already using cloud technology to manage your email, your marketing or your internal and external communication. But what makes SaaS a game-changer?
Benefit 1: SaaS saves you time and gets things done.
One word: EFFICIENCY. Whether you’re just starting out, or you’ve been in business for a while, you should always strive to work as efficiently as possible.
Things like streamlining your workflow, automating your customer service or your email marketing, and even managing your stock, payments or delivery should be a priority. Not because you want to sit on a beach somewhere and drink martinis while the job “gets done”. But because the faster and smoother all these processes run, the more you can focus on growth, and the more revenue you create.
That’s where SaaS comes in. Don’t reinvent the wheel every time you need solutions for the whole list of processes involved in a running a business! With on-demand software, the solutions are presented to you in a package of services that you can purchase for a monthly/yearly fee.
For example, you can use software like Mailchimp, Klaviyo, SendInBlue, Infusionsoft, ActiveCampaign and ConvertKit to manage your marketing. You can rely on CRM like HubSpot, Salesforce or Freshsales to drive customer satisfaction. Or you can use ShipStation or EasyShip to plan, order and deliver your wares all over the world.
These days, you can manage and streamline almost every aspect of your business with SaaS, as long as you identify your weak points and choose the software that best fits with your objectives.
Benefit 2: SaaS is fast to implement and easy to use.
There’s no denying that, in order to be and stay competitive in today’s business environment, you need to use your time and resources efficiently. Therefore, one of the most obvious benefits of using SaaS to run your marketing or management is SPEED.
The implementation or integration of on-demand software is lightning-fast in most cases. The majority of SaaS providers include setup and support in their list of services even on the cheapest of subscription plans. In addition, because of steep competition, software developers invest a ton of resources into good user experience. That’s why most SaaS has a user-friendly interface and is so intuitive that you don’t even need a tutorial to learn how to use it.
There are, of course, exceptions. And, as all exceptions, they tend to appear in extreme situations. You’ll find that some super-inclusive or super-niche software is more difficult to install and navigate. That happens because the more features it has, the “bushier” the interface is, and the more complex the setup process is. But once you integrate the software in your work flow, things will get easier. Usually, much easier.
If you ever need help integrating any type of software on your website, let us help you.
Benefit 3: SaaS is flexible and scalable.
If you’re running a small business and you’re afraid that you won’t need all the features included in a software package, but you’ll still have to pay for them, you can rest easy. The third item on the list of SaaS benefits is FLEXIBILITY.
Most software providers offer tiered payment plans adapted to the needs of businesses big and small. They make it easy for tiny companies and startups to use their core services from the very beginning in order to help them grow and eventually upgrade to a more complex (and expensive) plan – if they wish to do so, obviously.
Some on-demand software providers may even offer completely customizable service packs. So you can choose the features that you need, when you need them. But with most SaaS, you can upgrade or downgrade your plan as your business requires.
Benefit 4: SaaS is cheaper than building your own software.
The fourth and last of the SaaS benefits is COST. Clearly, paying a monthly or yearly subscription to a software provider is cheaper than building your own software. In addition to the initial software development costs, by “renting” software you’re going to also save money on all future updates and improvements.
SaaS providers constantly invest in updating and upgrading their products to fit new market requirements. They listen to customer suggestions and use them to regularly come up with new features. All this R&D is at your disposal for no extra cost, which is a serious benefit.
Nevertheless, developing your own software has its advantages too. We recommend investing in your own software when you need something that’s completely customizable. It’s also a good idea to build your own solutions when you can’t find SaaS that fits your exact needs anywhere, and you’re not in a position to compromise. If you find yourself in such a situation, get in touch, so we can talk about your exact requirements. We’ll come up with a software solution to match, and a quick price estimate.