Google tag manager is a free platform that enables marketers to deploy track and manage and deploy marketing tags (snippets of code or tracking pixels) on their website (or mobile app). It allows marketers to track conversions, website analytics, retargeting, and much more without requiring constant intervention of webmasters.
The Google Tag Manager setup process includes:
– Creating a Google Account or using an existing one.
– Signing up the Google account to the AdSense program.
– Install the container in your website or mobile app
– Add and publish your tags.