From Pretty to Profitable: 4 Must-Have Ecommerce Tools
If there’s one thing that most online shop owners agree on, it’s that the right tools can get your ecommerce business off the ground sooner than you can say… expedited shipping. In order for your store to be profitable and
Easy Email Marketing for Small Businesses
Let’s start with why. Why do you need email marketing? Because it’s by far the most cost-effective form of online marketing. Setting up an email campaign is easy (especially if you decide to use one of the many email marketing
How NOT to Integrate Social Media on Your Business or Ecommerce Website
One of the first things business owners should do after planning their social media marketing is to integrate social media on their website. This stands true no matter if you’re running an online store, a service-based business, if you’re a
6 Ways Small Businesses Can Use Social Media for Marketing
Let’s face it: if you’re running any kind of business today you need to use social media for marketing. People expect to find you in their morning feed, chat with you, get information and solutions from you. If you’re not
How to Create a Landing Page That Converts
A well-built landing page will help you boost your conversion rate. But landing pages are not miracle workers. If you don’t have a good website to back it up, no number of perfect landing pages will lift you out of
How to Write Product Descriptions That Sell
Online sales, although much more time-efficient and practical, have the disadvantage of not giving shoppers that tactile, “real” experience that brick-and-mortar stores do. Customers have to imagine how what you're selling could fit in their lives based on the visual
What Is High Quality Web Content and How Do You Get It?
Gone are the days when you could easily “trick” Google into ranking your website among the first ten search results for a term specific to your activity. It used to be all about meta this and that. Today, the search