Why Set Up and Use Live Chat on Your Small Business Website
Live Chat setup tips to save time, money and grow your sales Why should you set up live chat on your business or e-commerce website? Because people are spending a lot more time online, browsing, shopping, staying informed, learning, having fun,
How to drive organic traffic to any small business website
7 free ways to get people to visit your website So, you’ve built a website for your business. Now what? Or maybe you’re thinking of building one, but want to know how to get people to visit it when it’s done? What
The Beginner’s Guide to Making a Website
Are you planning on making a website? It’s a good time to move your business online. Your competitors are probably already making a home for themselves on the internet, schmoozing buyers, dazzling casual browsers, gaining followers, and more importantly, making
Consumer behavior is changing in 2020. Can your business keep up?
People are buying more things online. It’s official. HubSpot research into how the COVID-19 pandemic has affected consumer behavior in the second quarter of 2020 reveals a 20% increase in global site traffic since March. That changes things for brick-and-mortar
How to Add a Contact Form to Your Website
One of the simplest and most cost-effective things you can do for your marketing is to add a contact form to your homepage or landing pages. It’s fully accessible, easy to set up, and will improve your credibility with your
5 Ways Small Businesses Can Cut Costs and Save Money
Everyone is telling you not to overspend. “Save your money for the important stuff” they say. OK, sure… but what is the important stuff? Is it advertising? A beautiful website? Employee satisfaction? What? The more you ask around the more answers you get,
How to Talk to Difficult Clients and Handle Complaints
Part 3 of the Entrepreneur’s Guide to Good Communication Every business has its share of difficult clients. There’s no avoiding it, because there’s no way to make everyone happy. Even the biggest, most customer-friendly companies deal with dissatisfied customers. Complaints pop up in
7 Reasons to Use Video in Your Marketing
People are inherently lazy. That’s what a scrooge would say when describing the target consumer of all businesses out there. Thanks to widely available internet and mobile devices, most people, when confronted with a choice of either reading about a product or watching
How to Get Customers to Review Your Business Online
Part 2 of the Entrepreneur’s Guide to Good Communication Let’s start by stating the obvious: getting customers to review your services or products online is challenging (to put it mildly). People are fast to leave bad reviews, venting their frustrations and
How to Talk to Customers So They Don’t Run Away
Part 1 of the Entrepreneur’s Guide to Good Communication How you talk to your customers is a big deal. Good communication is more effective at growing your brand than any paid advertising you can think of. Think pleasant customer service, thoughtful