The Benefits of WordPress for Business Websites
When building your business website, one of the first decisions you have to make is what type of website to build. You should always base this initial decision on what the site is supposed to do, how “manageable” you want it to be, and what your plans for expansion are (if any).
There are benefits and disadvantages to every platform out there, so if you’re looking for a “perfect” platform, you’re not going to find it. However, what you will find is that the benefits of WordPress outweigh the disadvantages in most cases.
First things first: what is CMS?
CMS stands for “Content Management System” and it is just a fancy way of naming the software helping you to easily make sense of all your website content.
There are many CMSs out there, but over the last few years, WordPress has become one of the main players in this field. It started out around 2003 as a humble, but efficient, fast and simple-to-use blogging platform. In the meantime, it has grown to not only get around 60% of the market, but also to power a whopping 34% of ALL websites on the net! I know what you’re thinking: those guys at WordPress must be doing something right…
The Benefits of WordPress for your business website
There are many benefits to using WordPress for your business website, and we’ll take a look at the most important ones below.
1. WP is free.
Yes, that’s right. You don’t have to pay ANYTHING to use this amazing CMS. You only need a hosting account somewhere and you are ready to go. Install WP on your server, and start building your website.
2. It’s incredibly easy to use.
Most of us have serious issues when it comes to using complex apps/software. Building and managing websites goes in the same category. WP makes it really easy for the user to manage their pages, images, and generally, content of any type. This is all due to their user-friendly and intuitive interface.
3. It works in a browser.
What this means for you is complete mobility. You are not limited by the platform you use. All you need to manage your website is a browser and a working internet connection. As we said before – easy!
4. Search engines (yes Google, we are looking at you) love WP.
SEO stands for Search Engine Optimization, and it basically means making your website easily understandable and indexable by search engines. And why do you want that? Because search engines are where most of your potential customers come from. Ideally, you want to be really friendly with search engines, and WP makes it easy for you with its extensive options for meta tagging.
5. No need to write code.
Unless you want something really fancy and out of the beaten path. To build, manage and maintain your website, you don’t need any additional software (like HTML editors and FTP clients). It can all be done inside WordPress.
6. Control over your website.
Even though you may need help with customizing features, or installing plugins, and doing backups (get help here), you can manage your content alone if you have the time or the will to do so. You’ll have full control over things like your blog, or the products in your store. And that’s pretty neat!
7. Fully customizable structure.
Even if you start out with 3 simple pages, you can grow that into a very complex website. WordPress will allow for any small or big structural change. It is advisable to talk to a developer before attempting to introduce more important structural changes to your website, but the main idea is that you CAN grow and expand your website. This is one of the key benefits of WordPress.
8. A wealth of plugins for literally anything and everything.
Considering its market share, the WordPress ecosystem has grown to offer almost any imaginable plugin for whatever functionality you might need on your website. It sounds a bit absurd, but there are so many plugins available for WP out there, that finding the right one for your need might actually be the harder problem to solve. The best part? The available plugins are mostly free or very reasonably priced.
9. A blog from the get-go.
You don’t need to concern yourself with creating/installing a blog for your website. WordPress started out as a blogging platform, and the developers decided to keep this functionality available in future iterations of the platform. As it turns out, it was a very good idea. And yes, nowadays you NEED a blog on your website, no matter what kind of website it is.
Due to how WP itself is built, it does not matter if you have 3 pages and 5 blogposts on your website, or 3000 pages and 15000 blogposts on your website. WP will be able to take care of it all, provided that you have a fast-enough hosting solution. If your server can deal with it, WordPress certainly can. This is how you can gradually grow your website as your grow your business.
11. User management.
The last important benefit of WordPress is that the platform allows you to create multiple users, and to assign them various access levels and capabilities. Not everybody needs to be an administrator to do what they need to do inside WP.
Actually, almost nobody else besides you (and your developer) should be an administrator of your website, for obvious security reasons. But you can give limited access to your marketing team, or to your blogger, or to your designer. It’s all up to you, and that’s how it should be.
It is our opinion, and the opinion of millions of website owners out there, that the benefits of WordPress outweigh the disadvantages. Why wouldn’t you want to have it easy, reliable, scalable and FREE?
And if you ever need help setting up your website, customizing it, and keeping it running smoothly, you know where to find us.