7 Reasons to Use Video in Your Marketing
People are inherently lazy. That’s what a scrooge would say when describing the target consumer of all businesses out there. Thanks to widely available internet and mobile devices, most people, when confronted with a choice of either reading about a product or watching
Easy Email Marketing for Small Businesses
Let’s start with why. Why do you need email marketing? Because it’s by far the most cost-effective form of online marketing. Setting up an email campaign is easy (especially if you decide to use one of the many email marketing
What Is UX and Why Does Your Website Need It?
UX is the (somewhat) new kid on the design and development block. If you’re developing a website, app or any type of software, chances are you’ve already heard of it from your design or dev team. In case you haven’t,
How NOT to Integrate Social Media on Your Business or Ecommerce Website
One of the first things business owners should do after planning their social media marketing is to integrate social media on their website. This stands true no matter if you’re running an online store, a service-based business, if you’re a
6 Ways Small Businesses Can Use Social Media for Marketing
Let’s face it: if you’re running any kind of business today you need to use social media for marketing. People expect to find you in their morning feed, chat with you, get information and solutions from you. If you’re not
From Idea to Business in 7 Simple Steps
So, you have an idea for a business. Now what? Before you jump all-in and quit your day job, make sure you know what awaits you on the road to business success. Because, let me tell you, going from idea
How to Create a Landing Page That Converts
A well-built landing page will help you boost your conversion rate. But landing pages are not miracle workers. If you don’t have a good website to back it up, no number of perfect landing pages will lift you out of
What Makes a Good Website? 5 Core Principles
Hate to break it to you, but NO, your logo and your web design are not the most important elements that make your website a “good” website. That’s not to say that they don’t matter at all, but they pale
What Is High Quality Web Content and How Do You Get It?
Gone are the days when you could easily “trick” Google into ranking your website among the first ten search results for a term specific to your activity. It used to be all about meta this and that. Today, the search